A book featuring commercial printing materials between the late-Meiji
period (1868-1912) and mid- Showa period (1926-1989). What kind of
commercial approach did business people take with printed materials
in those days in order to target people of different ages, gender and
social status? Each chapter focuses on the varying commercial approach
depending on the targeted family structure. This wide variety of
commercial designs will make perfect examples for those who study design.